Brand Overview & creation
Early stages: I inherited a logo, an icon of 3 ladies on bingo balls, basic home page & operating app.
Goal : To understand our target audience, create an engaging, fun gaming & environment experience for our users, become a leading online bingo brand.
Target audience: Mostly hard working middle class women (35+), who enjoyed the fun and carefree world of Bingo and instant online gaming. This was their place,these women wanted to be empowered,
Making it all about the ladies: It was love @ 1st sight with 888Ladies characters! I saw in them a huge potential of carrying the brand values of successful, fun loving women of all shapes and sizes, in the bingo world environment of fluffy bunnies & cute teddy bears.
They became the brand's icon, giving it personality, soul, representing the ladies' world.
The 888Ladies experience
Engaging UI\X: Our goal was to offer our users a richer online experience led me to develop a unique UI/UX for our app. I designed the main screen as the lady's dressing room, where instead of the original tab system, drawers act as doors to the different game room lobbies. First screen is home where the user gets all the info,communications & promotions that are on. in the next image we have entered the VIP room and the last is the 5p or less room. Clicking on any of the texted garments leads to a specific bingo or casual game. The wardrobe is the center of it all, an intimate place for any lady, it's about feeling comfortable, glamorous & at home. The wardrobe is the center stage for all the game activities.
